Diseño de un producto de aviturismo para la comunidad Verde Sumaco, parroquia San José de Payamino, cantón Loreto, provincia de Orellana.

Abstract

The following research proposes: designing an avitourism product for the Verde Sumaco community, San José de Payamino parish, Loreto canton, Orellana province; looking to increase the tourist offer and take advantage of this prodigious stage in flora and fauna through research stages, the potential for the development of bird tourism was determined through a situational diagnosis where the characteristics of the place were known, an inventory of tourist attractions was carried out, where five natural sites and five cultural manifestations were recorded, 206 species belonging to 21 orders were inventoried and 50 families, the community hosts 12.23% of the bird species of Ecuador with regard to the last bird registration corresponding to February 2018. According to the market study the national tourist mostly comes from the city of Quito and foreign tourists come from the United States, 87% of national tourists and 90% of foreign tourists agree with the creation of the tourism product. Two packages of 2 and 3 days were elaborated, one of which is designed for hardcore and softcore observers and the other for softcore and occasional observers. In terms of market and marketing strategies, we worked with the 4c, the marketing mix (consumer, cost, convenience, communication). The avitourism product after analyzing the administrative legal part will be commercialized under the legal figure of Community Tourism Center. The project is economically and financially profitable since it has a NPV of $40.313,36, an IRR of 21%, its BCR of $ 1.42, that is, for every dollar invested there will be a profit of $ 0.42 cents and the PCR is in the fourth year, with favorable values for investment. Keywords: AVITURISM PRODUCT - TOURIST OFFER - TOURIST PACKAGES - TOURIST ATTRACTIONS.