Estudio de Mercado y Pronóstico Financiero de la Cooperativa de Ahorro y Créditos Jesús del Gran Poder, Año 2007

Abstract

"Market study and prognostic of membership growth to improve quality and competitiveness of the services offered by the Cooperativa de Ahorro y Crédito Jesús del Gran Poder of Riobamba city. From a population of 7384 Members and 228793 ""number of members a sample of 396 and 384 respectively was taken representing 5%

and 16% members. Through questionnaires, the information collection was o!

ed. With the sofware application it is analyzed and processed resulting in 21 variables. The PRINCALS method is applied to reduce 10 variables: Member Sex, Work Type, Micro-businessman Type and Income Level. The descriptive analysis of the Market Study provided the following results: 45, 1% Hiugher Education, 45% Dependant Workers, 201-300 USD Average Salary, competence: 12% Cooperativa Riobamba, 3,1% Mushuc Runa, 5% Banco del Pichincha. The advertisement importance is shown by 94%. Itwas determined that the quality of the interviewed population guarantees the use and improvement of the services of the Cooperative. For the prognostic of the membership growth variables such as Assets, Liabilties, Rea estate etc, were used.

These were analyzed statistically and the following model was obtained:

Membership= 3011,249+2,745 On sight deposits+0,2 Fixed-term deposits

Presenting a growth tendency of 10% per year. It is concluded that the Cooperative has 25% acceptance in the local market for the basic services, money batches withdrawal, and in the credit line, the micro-credits, mortgage and short-term credits offered by the institution. It is recommended to train the staff to move the credit

'concession as fast as possible which will help to attract more members."