Diseño de un plan de negocio para la Operadora Turística Kachaoptur S.A. de la ciudad de Riobamba, provincia de Chimborazo, periodo 2017.

Abstract

The present graduating work is a "design of a business plan for the tourist operation Kachaoptur S.A of Riobamba city, Chimborazo province in the period 2017, its objective is to investigate the operational, organizational, marketing and financial processes to improve the internal processes and management of the institution. This investigation is mixed because it has a qualitative and quantitative approach. There were applied 383 surveys to the economically active population of Riobamba city with a total of 97.12 inhabitants. As the main results gotten in the survey shows that the 87,99 of the respondents have heard about Cacha parish, in especial throughout information provided by a relative or friend. Only the 16, 02%, has visited the parish and mainly for rest, pleasure or enjoyment. An organizational plan was developed on which there were designed the strategic guidelines that will direct to the operator, an operational plan on which it is showed the touristic options in a detailed way, a marketing plan with the best strategies to the company and a financial plan that analyzes the balance and identified liquidity and profitability problems. It is recommended the implementation of the proposed plan to improve the organizational, functional, marketing and financial aspects, taking into account that the results showed that it is feasible