Diseño de un plan comercial para el mejoramiento de la gestión de ventas en la empresa Coralvit Decor de la ciudad de Riobamba, provincia de Chimborazo, año 2017.

Abstract

The objective for this research is design a commercial plan to improve sales management in Coralvit Decor Company in Riobamba city, Chimborazo province, in 2017. The research was prepared by documentary and field modality, establishing as a population all the inhabitants of Riobamba city, this research was developed through surveys to possible clients, interviews to workers and owners; on-site observation for data collection. The Design of the Commercial Plan includes the strategic guidelines through the evaluation for external and internal factors through the SWOT to make decision in management. The Coralvit Decor Company does not have any strategic guidelines, as well as a commercial, communication, promotion and sales plan; thus, the design of the commercial plan will help the entity to neutralize its weaknesses and threats, taking advantage in strengths and opportunities that it has, therefore implementing the proposed strategies will increase the sales.