Planificación estratégica para la Cooperativa de Transporte en taxis en automóviles tipo sedán y/o camionetas doble cabina San Juan de los Dos Ríos de Tena, en la provincia de Napo, cantón Tena, periodo 2017

Abstract

The objective of this research work is to carry out strategic planning to the San Juan de los Dos Rios de Tena Taxi Cooperative in Napo province, Tena canton, 2017 in order to analyze the strengths, limitations, implement plans and projects in the company. A documentary and field research was used to carry out surveys to the users of the Cooperative, as well as an interview to the manager. The following results were determined: lack of policies, deficiency in the strategic planning matrix and in the project prioritization matrix, there is no investment budget. It is concluded that the San Juan de los Dos Rios Taxi Cooperative from Tena does not have a strategic planning that allows it to establish projects, plans, activities that allows the achievement of strategic objectives, as well as an adequate development of administrative management and continuous improvement of the organization. It is recommended the implementation of this proposal that will strengthen the institution and will allow counteracting its threats, as well as guiding the entity towards the fulfillment of its strategic objectives.