Plan de estrategias y políticas en el servicio de atención al cliente en el área de secretaría, en el Gobierno Autónomo Descentralizado Parroquial Rural Dayuma, cantón Francisco de Orellana, provincia de Orellana.

Abstract

This research plan design strategies and policies in the customer service in the area of secretary in the Autonomous Government Decentralized Rural Parish Dayuma, it has the purpose of determining the effectiveness and efficiency of the activities undertaken to improve institutional attention. To carry out the plan of strategies and policies was necessary to apply surveys both internal customers and external customers in order to measure the effectiveness and efficiency of the procedures performed. The conducted research helped the develop strategies that contains techniques for improving optimum performance for the staff being these; Doing training events in the customer service to the staff of GADPRD, Guide for improving service quality, Permanent revision of the mailbox of complaints and / or suggestions, these strategies arises to provide quality service, covering expectations and needs of internal customers of GAD, Rural Parish Dayuma. Which recommended that the authorities of the Rural Parish GAD Dayuma, program training processes on issues of care and customer service to officials of different areas, as well as it must implement the mailbox of complaints and / or suggestions, and guidance designed to improve customer service, because with these methods will completely satisfy the needs of both internal and external Dayuma Rural Parish GAD clients.