Modelo de gestión comercial asociativo para el centro de acopio de cuyes, en la parroquia Flores, cantón Riobamba, provincia de Chimborazo.

Abstract

The Associative Commercial Management Model for the collection center of guinea pigs in Flores parish, Riobamba Canton, which allows, through a market study, to optimize marketing processes, improve income and living conditions of producers of guinea pigs. The first diagnostic made through surveys with the 100 producers, interviews with 10 technicians y authorities of the Flores parish, on the existence of marketing strategies for the guinea pig collection center ,and it has concentrated on the technical management to improve the genetics and production of the guinea pig and the problems of each marketing have not been solved, so It proposes the present Commercial Management Model Associative that contains the technical procedures, alternatives and methodology that facilitate the products in an established market and a comfortable price for the customer ,marketing the product through direct consumers, without being absorbed by the intermediaries that It has taken possession of the markets of the city of Riobamba and that impose the rules of purchase-sale .It is recommended to implement this associative commercial management model to achieve the objective of this project.