Diseño del plan estratégico a través del Cuadro de Mando Integral de la Unión de Organizaciones Sociales del cantón Cevallos, periodo 2015-2016

Abstract

In the present research, the proposal is based on with objective of designing and implementing a strategic plan through a balanced scorecard at area of production and marketing at Union of Social Organizations in Cevallos canton, and province of Tungurahua. Through the application of the survey method, it was determined an efficient administrative management, capital and limited work, inexistence of several parameters as well as vision, SWOT mission, structural organization chart, which hinders the growth of the organization, justifying the implementation of a new system. The financial analysis of data obtained in 2015 and 2016, in that time were evaluated administrative and economic resources. The information provided by the board allowed doing the diagnosis of current state the organization in the administrative and economic area; for which a comprehensive scorecard strategy is designed. It is suggested that has an Annual Operational Plan (AOP) to ensure compliance and objectives. In addition, the organization must determine direct or indirect market niches within and outside the province, guaranteeing the immediate payment, which will allow the reduction of the percentage of indebtedness and dispose of own capital and sufficient that will help to fulfill in a responsible and punctual way the requirements of customers and partners. The implementation of this strategy will contribute to the establishment of parameters of election of the board, who must know their functions, obligations responsibilities.