Planificación estratégica para la Empresa Llantera Paredes del Distrito Metropolitano de Quito, provincia de Pichincha, período 2016 – 2020

Abstract

The used techniques and instruments will allow the proposal development. The research allows to identify the actors that influence in the tires market-chain, for this reason the FODA was made, based on this the Due to Tyre Company Paredes does not have a strategic planning that allow to wide its expectations, the thesis ¨Strategic Planning for tyre Company Paredes of Distrito Metropolitano de Quito, Pichincha province, from 2016 to 2020¨ was raised, the same has like objective to formulate an efficient management which will provide to its owners the necessary tolos for the appropriate decisión making respect to the operating and financial handling, key issues that will be useful in order to face the sector challenges. The qualitative and quantitative analysis were used, supported by the descriptive and field research through the inductive- deductive method, mission and vision and objectives strategic and operative were elaborated, for this reason the goals and activities that will generate profitability will be applied in order to get a better financial situation.