Diseño de estrategias de atención al cliente que permitan mejorar el desempeño laboral en la Empresa Tecnitractor, en el año 2015.

Abstract

This research has as principal aim to design strategies of customer care to improve job performance in the company TECNITRACTOR. The strategies are aimed to optimize customer care and thus offer good service and satisfy needs that every day are more demanding. The proposal was developed and some strategies were presented: current situational analyses of the enterprise, designing a model of customer service, customer service training, strengthen promotional activities and identity and also to determine the possibility of hiring a call center. The results will allow managing activities more efficiently, improve policies regarding service that the institution offers to its internal and external customers. Finally it is recommended to undertake the action plans of this proposal addressed to reverse the drawbacks and to start in a short term the implementation of the established proposal based on the created strategies and thus achieve the goal of improving customer care.