Diseño de estrategias para mejorar la atención al cliente en el GAD de la provincia de Morona Santiago.

Abstract

The objective of the research is the development of “design strategies to improve customer service in the GAD of the province of Morona Santiago”. Methods of direct observation, interviews and surveys were used thus the lack of strategies which contain guidelines, standards, policies and procedures that allow improving the customer care. Through the use of research methods it could be detected that there is no plan strategies that allow efficiently and effectively deliver to internal and external customers. The implementation of strategies in the GAD of the province of Morona Santiago improves the quality of processes and services provided by the institution to internal and external customers. Thus it is concluded that these strategies are essential for the institution that seeks to improve the quality of customer service, in addition it is recommended to implement strategies in the GAD of the province of Morona Santiago because it is an urgent need to provide a good service.