Estrategias para mejorar el servicio de atención al usuario en el Gobierno Autónomo Parroquial de San Isidro, Cantón Morona, provincia de Morona Santiago.

Abstract

The theme of this research Project is “Strategies to improve customer service for service users in the Autonomous Government of San Isidro Parish, Morona canton, Morona Santiago province”. The purpose of the project is to improve and provide a quality service for service users. To fulfill the purpose of this research project, research techniques used included interviews, observations and surveys, all with a focus on the quality of service received, after to be analyzed and interpreted showed that there were deficiencies in the level of customer service provided. As a result, the implementation of strategies to improve the relationship with service users and therefore the quality of service were proposed; for which four main aspects were considered necessary: the culture of service, quality as a basic condition of customer service, a customer service manual and a manual for the proper use of the complains and suggestions mailbox. These four aspects will promote increased knowledge and skills of the employees, enabling innovative changes to be made the management of the current administration. It is important to consider the recommendations set forth which are: the motivation of staff, continual training opportunities and the implementation of quality as a basic principle when providing service.