Estrategias para mejorar el servicio al cliente en el Gobierno Autónomo Descentralizado Parroquial Rural de Chonta Punta, del cantón Tena, Provincia Napo, Período 2015.

Abstract

The aim of this research is to purpose strategies addressed to improve the Rural Autonomous Decentralized Government Service from Chonta Punta in Tena at Napo province to the local customrs, during the 2015 period. The research methodogy accounts for the historical method by which the historical background of the Rual Autonomous Decentralized Gevernment Service from Chonta Punta in Tena at Napo province and also the research theoretical background were addressed focusing on the core issues of research as well as the descriptive method was used to collect and provide information from the very place and right time what enriched this research. The research techniques and tolos used to carry out this research were the survey from closed questionnaires applied to the locals, which results revealed the weaknesses of this Rural Autonomous Decentralized Government Services in regarding the public service coverage due to the most of these communities are spread out far from the main regional town. For this reason it is necessary to implement the five improvement strategies of his study proposal intended to improve the quality of Rural Autonomous Decentralized Government Service by means of organizing files, information and comunication for issuing an informative magazine, the human resources training and implementing an intelligent electronic device for managing customer service turns as well as implementing a box for collecting customer complainsts and suggestions. Therefore it is advisable that the Rural Autonomous Decentralized Government Service from Chonta Punta in Tena at Napo province considers the strategies purposed from this study for implementing them in order to improve the customer service devoted to cover the public services to the local population from Chonta Punta and its communities.