Planificación estratégica para la Hostería Quinta Aidita, ubicada en el cantón Guano, provincia de Chimborazo. Período 2017 – 2018

Abstract

The present researh was aimed at developing a strategic plan for Quinta Aidita Inn, located in the canton Guano, Chimborazo province, period 2017-2018 in order to contribute in making management decisions. This research is conducted first with the identification of main features of the company, allowing them an overview of its current state. Then, with the strategic alalysis is identified the market on which wish to compete, in this particular case the mission statement or raison d´etre from company, organizational values, so perform internal and external strategic analysis (factors are made that influence the activity the company). In the same way it is processed in order to develop the strategic proposal itself, had seen the vision, goals and objectives, strategies, politices and targests that will address and position the company in the future. The operational tactical moment is considered the primary part on the implementation of strategic planning, the programs, projects, subprojects, budget and work schedule are defined. Finally, for the control and monitoring is necessary to have a tool to measure the performance of the company, in this particular case, it presented the Balance Score Card, which focuses on the lodge from four perspectives: financial, customer, process and development, same that will affect decision-making of the current administration.