Planificación estratégica para la Cooperativa de Ahorro y Crédito Acción Tungurahua Ltda, de la ciudad de Ambato provincia de Tungurahua, período 2016 - 2020

Abstract

The strategic planning was carried out to the Acción Tungurahua Credit Union Ltd., from Ambato city, in order to improve its business activity through strategies and get good decision-making to growth the entity. For the development of the design was performed a general analysis of the entity, the legal part and interviews determining the following structure: diagnosis and analysis of strengths, opportunities, weaknesses and threats, (SWOT), strategy formulation, structural organization, manual of functions and financial feasibility. As a result, it was possible to determine that it does not have a mission according to the business situation, whereas the vision had an abstract conception that does not identify how to reach its goals based on the current performance of resources, thus setting the objectives for each one of its aspects, recommending to apply the proposed strategic planning, where it was defined the activities starting and where they want to go knowing the institutional growth levels, also socialize the mission and Vision to the members where they can identify the activities that are carried out, and way that it performance supports the implementation of the institutional goals and apply controls to business objectives.