Diseño de un producto turístico de canyoning para el cantón Cumandá, provincia de Chimborazo.

Abstract

The present investigation proposes: Design a tourism product of adventure sports canyoning modality for Cumandà canton, province of Chimborazo; through the situational diagnosis we showed the viability to execute the project since the canton has a tourism infrastructure in progress, has a road network that connects its precincts and its attractions, and comparatively all the attractions are near the town center, thus deriving its highly potential landscape quality for the development of activities, we conducted an evaluation of the offer evidencing as the main competence the neighboring Bucay canton, with the analysis we designed two adventure tourism routes in canyoning modality being the Guagal enclosure an the Suncamal commune as the main axis to develop adventure sports, complementary to the routes of projected marketing mix a viable source for the promotion and commercialization of the product, with the objective that the demand is satisfied with the services that are offered inside and out of the canton, the same that become the main spokesmen of the product, we determine the study of market determining the universe and three types of possible markets, with the porpuse of having an acceptance in the key market of 74%, in the market of opportunity 69% and in the consolidation market 59%, finally we conducted a public investment study we got an investment of $ 14111.00 which will be financed in its totality by the Decentralized Autonomous Government of the canton Cumandà with the porpuse of providing tourist facilities to the canton and potentiating the working capacities of the inhabitants. Keywords: TOURIST PRODUCT – ADVENTURE TOURISM – CANYONING – TOURIST POTENTIAL