Estrategias para optimizar el servicio al cliente en la Dirección de Educación Hispana de Pastaza durante el periodo 2013.

Abstract

The research is divided into five chapters taking into account as fundamental manner the research objectives for the development of this work, whose goal is the execution and implementation of strategies to optimize customer service at "Dirección de Educación Hispana de Pastaza in the year 2013". The first chapter provides the problem statement, that is why the idea of creating a customer strategy for the Provincial Department of Education Pastaza. The second chapter shows the methodological framework used in the development of the model and the explanation of the techniques applied because of the selection of a descriptive and field research applied on it. The chapter three presents the theoretical framework that is used for the research and approach of the proposal. At the same time the chapter four provides the proposed olution to the problem presented by facilitating the knowledge about what will be enhanced. The fifth chapter provides the conclusions and recommendations of the investigation; therefore it is necessary to recognize that public companies also deserve the same attention as private companies due to they handle more customers with a greater number of needs that grow over time because of population increases too, without leaving aside the reason being of the public institutions that involve people who are part of a community. On the other hand, the purpose of conducting this study is to establish a customer service strategy in this dependence, considering database of management models from the private system that are directed to achieve the efficiency and effectiveness of employees and their tasks, taking into account the perspective on general public sector, showing the application of ethical values, responsibility and cordiality in every departmental areas in order to satisfy needs of the community