Proyecto de creación de un centro de comercialización de ladrillos, en el Gobierno Autónomo Descentralizado de la provincia de Chimborazo.

Abstract

The Purpose of this graduation work is to determine the feasibility for the implementation of a commercialization center through the conformation of smallholders associations in order to improve the profitability when selling the product. The research has been based on the data provided by the smallholders through surveys and interviews as well as a field trip research, this allowed having a control over the variables to be studied. The Project has demonstrated that is implementation is feasible and it is an alternative to improve the quality of life of smallholders from Chambo. Once the research finished, it has been concluded that the implementation of the commercialization center will be an opportunity for brick smallholders, since the product sale will be carried out in a direct way obtaining higher benefits without the brokers´ participation, this will generate a higher income and an appropriate quality of life. For this project, it was necessary to carry out the financial evaluation and determine the Net Present Value that is 12.914,06 dollars, the Internal Rate of Return is 27,37%, the cost benefit ratio is 1.21 dollars, and the recovery period of the project is 4 years, 8 months and 4 days. It was concluded that through the studies carried out the project is feasible, these studies allowed verifying that the Project is financially profitable, so it is recommended to implement it.