Alianza estratégica para el fortalecimiento de la competencia y productividad entre el Gobierno Autónomo Descentralizado de la provincia de Orellana y la empresa de servicios-construcciones del norte SERCONSNOR CIA. LTDA. para el periodo 2014.

Abstract

The purpose of the research aims to analyze the strategic alliances between the provincial government and the company's service and construction for strengthening the competitiveness and productivity. Strategic alliances are a phenomenon that has shocked the business environment, companies are associated to cooperate and obtain a higher degree of competitiveness. The speed with which changes occur, has made resources that are affected are scarce, so the coordination of technological, material and human efforts with other companies, growth forced to explore other product lines or new markets, by complementation of individual resources and capabilities. Consequently he was selected to the construction sector of the town together with the Autonomous Government Decentralized Provincial de Orellana, which is determined from the basics of strategy, growth to meet market requirements for socio-economic development. To this end we resorted to quantitative method - making qualitative analysis of interviews, internal documents and observation of the studied company allowed to establish that the company makes great efforts to be a competitive company in the market. The construction company and service including the application of strategic management model will generate competitiveness through partnerships, will take advantage of business opportunities and improve their competitive position on the premise that each partner company contributes to their strengths so that the whole is highly competitive.