Proyecto de factibilidad para la creación de una empresa de elaboración y comercialización de chicha de quinua, en la comunidad san Martín alto, parroquia Columbe, cantón Colta, provincia de Chimborazo

Abstract

The aim of this research Project is the feasibility of setting up a business development and marketing of quinoa chichi at the community of San Martin Alto, Parish Columbe, Colta canton, Chimborazo province; this project starts with a situational analysis of the area, considering some socioeconomic aspects of the region. Market research was determined by analyzing demand, competition, pricing and marketing unmet demand. The technical study yielded information on the location of the project and its size, the location is the community of San Martin Alto. The financial plan and the economic feasibility study served to know the different parameters by which the project is evaluated, that is, the NPV amounts to $ 87,906.19, TIRF 42,99%, RB / C 1.42, the period of payback from the third year, as a tool for decision making of the main promoters of this investigation. Throughout the study it can be concluded that it is capable of being implemented by the goodness of their results. The social, cultural and economic impact generated by the project is relevant and positive for generating direct and indirect employment, redistribution of wealth in other sectors, the environmental part will be low impact so it is recommended to implement as it is the first company in Ecuador and second in Latin America after Bolivia