Diseño de una planificación estratégica financiera “para la Cooperativa de Ahorro y Crédito Sumac Llacta” Ltda. matriz Riobamba, período 2015 – 2019

Abstract

This research paper presents the design of strategic financial planning for the credit union Sumac Llacta Ltda. in Riobamba, period 2015-2019. Excution and terms were supported by the political and executive management of the cooperative, a situation that shows personal and institutional commitment to improve the financial performance and services for customers. The problems facing the cooperative regarding its financial performance are analyzed, and as it will be discussed considering the objetives for the study. The theoretical framework that supports the whole strategic planning process developed financial area of the cooperative also includes the presentation of key indicators to measure the performance of the organization in the designated area is presented. The methodological framework is developed later; it demonstrates how the investigation is going to be done under personal support and managerial and executive levels, developing the study variables, type, and design research methods. The research results are presented below, following the processes and supported by the instruments developed in the previous chapters, it also explains how the study complies with the provisions of the draft. Thus, it is expected to contribute to the sustainable improvement of the results for the organization and its members.