Plan de negocios para la empresa Mega Natural de la ciudad de Riobamba provincia de Chimborazo.

Abstract

The business plan for the company Mega Natural in Riobamba city, Chimborazo Province, proposes business strategies which can offer their products in a technical and appropriate manner in order to possess it in the natural products market. A survey was applied, it provided information regarding the current situation of the market and the unmet demand needs, later through the analysis of the SWOT detected weaknesses related to the lack of a business plan to boost sales and increase profitability, inexistence of advertising strategies and a significant decrease in the volume of their sales is due to the lack of investment in new products that achieve variety in the stock, failure to manage their advertising strategies and lack of a business administrative plan to guide the company management. We created commercial strategies through the development of a logotype with their respective slogan to identify the company, designing business cards, web pages, posters, giant posters focused on potential customers. Finally, through the financial economic study, an NPV of 230,72 dollars was obtained it is positive value; an IRR of 8.71 percent, being higher than the reference rate of the capital cost, it is established that the Mega Natural company to invest in this project will begin to recover its capital of 5,145.00 dollars from 24 months and 23 days. This shows that the business plan is feasible to obtain an increase in sales and profitability.