Diseño de un plan de negocios para la implementación del SPA en las instalaciones de "Luminus Nails", ubicado en el cantón Riobamba, provincia de Chimborazo, a partir del año 2016.

Abstract

The present work is directed to the achievement of a business plan for the SPA Lumius Nails with the purpose of offering to the clients of the city of Riobamba personalized services in a modern and comfortable environment. In the investigation there were polls applied to the families located in the city. Inside the finds found in the investigation the persons are taking conscience of what is going on in our environment, the exhibitions to the solar beams without protection cause irremediable illnesses as it the cancer to the skin, for the same every day the clients are acquiring a culture of care health and corporal beauty since this will represent the physical aspect in the labor and social atmosphere. There were used four components of the mix marketing, Price, Product, Square, Promotion by means of which it was defined a clear, simple and effective design of negotiation, for the satisfaction and exclusive attention of the feminine sector allowing in this way to leave the routine. In conclusion the results of this investigation allow to see with clarity the different needs that the consumers have since there think about how to increase in his daily life a service of aesthetics and beauty as well as the recovery and maintenance of the body.