Diseño de un plan comercial para el supermercado Sumak Kawsay de la parroquia Santa Rosa, cantón Ambato, provincia de Tungurahua, para el periodo 2017.

Abstract

The present research work Design of commercial plan for the Sumak Kawsay supermarket from Santa Rosa, Ambato Canton, Tungurahua province 2017, in order to contribute to the development of Company and to generate a high participatory level in the market. A FODA analysis was carried out for determining the Company’s current situation, surveys were applied to the Company’s staff and customers. It was determined there is no enough advertisement of the establishment and is missing signs to locate the products, it has a reduced physical space, lack of staff training. Some strategies for home delivery, sales discount, a strategy of market niches advantaging, opened credits, gifts to the loyalty, raffle, and gifts for academic season and stickers for vehicles. It is recommended to considerate the strategies employed in this commercial plan in order to achieve a better positioning in the market.