Proyecto de importación y comercialización de filtros marca: advance, para la empresa “Comercial Garces”, ubicada en el cantón Quero, provincia de Tungurahua, desde Beijing – China, en el periodo 2018-2019.

Abstract

The objective of the present degree thesis was to carry out an import and commercialization project of Advance brand filters, for the company "Comercial Garces", located in Cantón Quero, province of Tungurahua, from Beijing - China, in the period 2018-2019; this research work was mixed, descriptive, explanatory, correlational and finally bibliographic documentary, for the respective studies we worked with a population of 508 people I calculate a sample of 219, the tools used in the information relationship was the survey, with which could determine the interest of the population in the administration of the filters to be imported, guaranteeing a growth in the demand for the product. For the importation process, Meiruier Fliter was determined as supplier, which due to its experience is a guarantee and the necessary requirements were determined to comply with the importer profile; the initial amount for the import project was 20,000 filter units at an initial cost of 1.40, including transportation to the port and landing in Ecuador, with an investment of 28,000 for the first year. The financial study shows that the project is profitable since the projected cash flow shows a sustained increase in the news, in addition to the positive NPV and an IRR of 92% indicate that the investment is guaranteed as it recovers in a period short of time and will produce a very high economic redito. So it is concluded that this investment is very profitable due to the weaknesses to import products from the Chinese market to Ecuador in addition to presenting a very accessible initial investment to introduce a competitive product within the market, so it is recommended to apply the plan import in a very rigorous manner, in order to comply with the principles of efficiency and economy.