Plan de exportación de vinos artesanales para mejorar la rentabilidad de la empresa Vinos Camelier, desde la ciudad de Riobamba, hacia Hamburgo, Alemania, durante el año 2018.

Abstract

The objective of this research work is to design an export plan for artisinal wines to improve the profitability of the Vinos Camelier company from the city of Riobamba to Hamburg, Germany. For the development of the research, interviews and surveys were carried out that were applied to the administrative and operative staff and to the clients of Vinos Camelier, which allowed us to know that the problems are based on the fact that despite the fact that the company has a capable productive capacity exporting only produces to satisfy domestic demand, even so the the sales have not been sufficient for the company to have a better profitability because the domestic market is saturated by the aprreciation of foreign wines. As part of the export process, the market in Hamburg, Germany, was analyzed in order to find out more widely that it is not very attractive for export, with great commercial opportunities for those innovative products that are produced with environmental responsibility. Finally, based on the finacial study carried out, the net present value (NPV) was USD197.730,66, the Internal Rate of Return (IRR) was 55,36% and the estimated Recovery Period is 1 year and 11 months which allows determining that the results obtained are favorable. Therefore, it is recommended to apply strategic alliances and implement the export plan for artisanal wines in order to improve profitability and contribute to the development of the company Vinos Camelier.