Proyecto de exportación de helados de la empresa “Productora y Comercializadora de los Helados de Salcedo Corpicecream S.A.” de la ciudad de Salcedo, provincia de Cotopaxi, hacia la empresa la Serranita, New York, Estados Unidos, período 2018.

Abstract

This research focuses on the development of an ice cream export project, for the producing and marketing company of ice cream, CORPICECREAM S.A, from Salcedo city, Cotopaxi province, to the “La Serranita”, a company in New York, United States, during 2018. This project aims to increase job opportunities, improve the economy of its employees, as well as the owners and shareholders of the company. In order to make this possible, it was conducted a situational analysis of the company by means of a SWOT analysis, and its productive activity by surveying to the General Manager, which lead to determine that the problem is based on the underuse of machinery and its production capacity. This factor implies costs and expenses for the company. In order to conduct the market research, it was analysed the apparent national consumption as well as the main countries demanding the product considering the target market, New York-United States. The economic and financial study shows the requirement costs. This study made possible to establish the investment, and the utility of the exercise was determined. The evaluation of the project measures its economic and financial value by financial indicators, providing 751,316.69 $, as a result of the net present value (NPV), which supports the feasibility of the project, an Internal Rate of Return (IRR) of 92.47% which also demonstrates its profitability. Therefore, this export project of ice cream of Salcedo Canton is viable, it is recommended to implement it.