Estudio de factibilidad de la creación de un bróker de seguros especializado en la exportación de productos de economía popular y solidaria que promueve la Dirección de Planificación y Proyectos del GADM de Riobamba, en el año 2018.

Abstract

The purpose of the current research work is to carry out a “feasibility Project for the creation of a specialized insurance broker in the exportation of popular and solidary economy products promoted by dirección de planificación y proyectos of the municipality of Riobamba, in 2018.”, in order to help to the development and economic growth. For the research it was necessary to use techniques as the survey applied to the people involved in the EPS (popular and Solidary Economy) in order to obtain true and real information. In addition, an interview to the coordination of Dirección de Planificación y Proyectos was also applied to know the elementary factors for the decision-making, and with the FODA matrix, the factors conditioning the project success are strategically determined. The analysis and interpretation of results provided important data to continue with the research. The results obtained reflect the possibility the actors have for creating the broker together with the support of the Municipality of Riobamba. The proposal details the project engineering about the location and structured adequateness of the plant for the efficient and effective performance. The Administrative part deals with its constitution, strategic planning directed to the organizational objectives accomplishment. The financial part reflects that per each dollar invested, a profit of 0,10 cents will be obtained. In conclusion, the application of this project is favorable since it reflects a profit generation even considering that is a social project. Thus, it is recommended to apply it to take advantage of the existing market niche.