Proyecto de importación de granito desde la República Popular China, para la empresa Grani Mármoles MJ de la provincia de Chimborazo, cantón Riobamba, en el año 2018.

Abstract

The present research work “Project of granite import from the Popular Republic of China, for MJ Grani-Mármoles Company from Chimborazo Province, Riobamba Canton, in 2018”, in order to reduce the prices face to the competence, increase its profit and clients portfolio, the inductive-deductive, documentary and bibliographic methods were used by which the relevant information was collected through the application of an interview to the manager of Company and surveys aimed at clients in basis on a sample, obtaining like result that the 80% of the interviewees are willing to consume this new line of products raised by the Company, for its quality, long lasting and aesthetic. As part of the proposal, it has developed a handbook of steps for the import, with which the Company should qualify itself as importer in Ecuador; from here, it is proposed many possible suppliers from Popular Republic of China for the granite buying. Finally, a financial study was carried out that favours the future import, having economical positive results and a notable difference in prices as compared to the national suppliers. It is recommended implementing the present project in order to contribute to the Company development and besides to invest in complementary products related to its business development for in this way expanding its market share.