Estrategias de comercialización para la exportación de atún de la empresa Puertomar. S.A, del cantón Jaramijo, provincia de Manabí, periodo 2017.

Abstract

The objective of this graduation work is proposing trading strategies of tuna fish exportation in order to increase the sales of PUERTOMAR S.A. from Jaramijó canton, province of Manabí, period 2017. This information was gathered from a study based on statistics aiming to support the current project, prior to developing the strategy, a thorough analysis of the features of the product to export was carried out, to secure the satisfaction both from the importer and Ecuadorian exporter, taking into account that Ecuadorian tuna fish is considered worldwide as a high quality product. Research makes reference to the procedures and techniques used, among them, surveys and interviews on the research topic directly addressed to the members of the company to know the status of PUERTOMAR S.A., besides the bibliographic research which allows to gather information of economic and administrative sciences from second hand sources which will support the researched topic. Field research on PUERTOMAR S.A. was also performed. In the research, export and trading strategies were obtained, which will allow executing the activities for the exportation by resource optimization. Scientific deductions were analyzed which are justified by the results obtained, which optimize the trade of tuna fish exportation to raise the sales in PUERTOMAR S.A. As a conclusion, strategies of digital marketing were remarked as a factor of tuna fish export trading, which will help strengthen new clients when applied and it is recommended to apply digital marketing strategies as a main factor of the tuna fish export trading, for the enterprise sales raise and so promoting the commercial relationships among clients.