Plan de exportación de la bebida SARIV a base de maíz morado de la Asociación “SARIV”, con el auspicio del Gobierno Autónomo Descentralizado Municipal de Riobamba, hacia el mercado Alemán, en el año 2017.

Abstract

The objective of the present degree work is to design an export plan for the SARIV association producing the Savir drink, from Riobamba-Ecuador to Germany, to determine its feasibility and increase the fellows’ revenues of the SARIV association. In the research a survey focussed on the fellows were applied, through which relevant and necessary information was collected. As part of the proposal, an instrumental analysis of the Association was carried out and it is determined that its installed productive capacity allows to supply both national and international market, since sales start to rise producing higher revenues in the national market and allowing to get into new markets. As part of the export process, the inherent quotations were analysed to decide the country to export, the decision was to export to Germany, because it is a market that consumes organic products. Finally the respective financial analysis of the association that favours the future export was carried out, the implementation of the export plan yields a Net Present Value (NPV) of 21%, the Internal Rate of Return (IRR) will be 58% and the period of estimated recovery is 1.93 years with favourable results. It is recommended to implement this Export Plan in order to contribute on the development of the SARIV Association.