Plan de importación y comercialización para la empresa automotriz Ausay de material de fricción y sistemas de freno, para vehículos pesados de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The current research comes from the necessity “Ausay Automotive Company” from Riobamba has; the one, which is in charge of commercializing, spare parts for heavy and load vehicles. This company requires an imports plan since it does not have any, this has made the customers choose other cities with a larger variety of spare parts, thus the participation of the company into the market has been affected. The current research work used the deductive, inductive, bibliographic and analytical method through which, it was possible to get relevant and necessary information using interviews applied to the General Manager of the company and surveys about the number of vehicles registered in Riobamba and based on a sample which reflected the lack of a broad automotive spare parts market. As a part of the proposal a brake systems and friction materials import plan has been developed, for this it is necessary to qualify the company as importer in Ecuador, from this point several suppliers are proposed for purchasing the spare parts. Finally, a financial study that favors future imports is carried out. This reflects that the implementation of the import plan will result in a Net Present Value of 166.781,33 dollars, an Internal Rate of Return of 60% and the recovery period of the estimated capital is 1 year and 7 months approximately with favorable results and a clear difference in prices compared with national suppliers. It is recommended to implement the current project in order to contribute with the development of the company.