Proyecto de exportación de harina de uso instantáneo de quinua de la Corporación de Productores y Comercializadores Orgánicos Bio Taita Chimborazo “COPROBICH”, de la ciudad de Riobamba, provincia de Chimborazo, hacia el mercado Estadounidense, período 2017 – 2021.

Abstract

The present design of a project for the export of instant quinoa flour from the Bio Taita Chimborazo Organic Producers and trades Corporation ¨COPROBICH¨, in the city of Riobamba, Province of Chimborazo, to the US market, period 2017 – 2021, Its purpose is to improve the competitiveness of the company. The research was carried out through the application of research techniques and instruments for the analysis of information, where the technique of systemic observation was used, carried out through a controlled study, and the hypothetical-deductive method was used. I help to identify the information, trying to draw conclusions of a universal nature from particular data to know the problematic of the investigation. It is so that several findings were obtained such as the existing demand, as well as the supply necessary to cover with the needs of the client In addition, a financial analysis was prepared where the income obtained from exports could be determined. According to the results obtained, it has been determined that the export will be made to the city of Los Angeles of the state of California, the demand in this city is growing with the offer of 15% of the quinoa. The evaluation of the financial evaluation demonstrates the viability of the project, since a Net PresentValue of $56,009.15 is expected, an Internal Rate of Return of 60% and a period of recovery of the investment of 3 years and 5 months approximately. COPROBICH: the incursion into new markets so that the organization obtains growth in the national and international market.