Proyecto de factibilidad para la importación y comercialización de prendas de vestir maternales, desde Perú, hacia la microempresa Vientres de la ciudad de Riobamba, periodo 2018.

Abstract

The present research work is a feasibility project for the importation and commercialization maternal garments from Peru, to the microenterprise “Vientres” in Riobamba city, period 2018; it aims to perform the importation of clothing materials. This research is exploratory, descriptive, and explanatory; for the assembly of information observation was resorted to surveys and interviews directed to potential clients were used as well as information at National Customs Service (SENAE), Ministry Foreign Trade (COMEX), and National Institute Statistics and Census (INEC). According to the data obtained in the surveys carried out on women of childbearing age from Riobamba city, it was evidenced that is important presence of an exclusive store in maternal clothes and there are no premises dedicated to sale this type of clothing, which meet the requirements of women who are going through this stage of pregnancy. It also was evidenced the interest of women when making the acquisition of maternal products during the stage pregnancy. The results of the investigation made it possible to demonstrate an attractive market for maternal products, obtaining a NPV of $71340.58 and an IRR of 20.41 %. Therefore, it is concluded that the project is feasible and it is recommended to import maternal garments from Peru to “Vientres” microenterprise Riobamba city.