Proyecto de exportación de leche de cabra de la empresa productores de Llinllin, del cantón Colta provincia de Chimborazo auspiciada por la empresa Proteger Foundation hacia el Supermercado Aldi en el pais de Alemania, en el periodo 2017.

Abstract

The current research work has like objective to develop an Exportation Plan of goat milk to the dairy market from Germany by part of the Asociación de Productores Llin Llin from Canton of Colta with the Fundación “Proteger” sponsorship. The applied methodology was qualitative, bibliographic and field research, it was investigated in an exhaustive way about the product preference in Germany market like mechanism for determining the demand of this product in the target market. In the field research, the data were tabulated showing as a result that the exportation of this non- traditional product was feasible because it promotes the change of productive matrix of the country, as well as the economic development of the region. The analysis of obtained information allowed determining that the unsatisfied demand showed the possibility of the total exportation of the Association’s production capacity. The result showed that the product was fully viable since the demand for goat milk in Germany is too high, just as the Company´s capacity of providing logistics support so that the producers export their products to Europe. It was concluded that thanks to the opportunities of the government for the exportation of non-traditional goods it is feasible to start with the project execution, for this reason, it is recommended the increase of production for covering the necessary quantity for the exportation.