Proyecto de exportación de queso mozzarella desde la empresa Ecualac, ubicada en el cantón Mejía, provincia de Pichincha, hacia el mercado de Estados Unidos - New York.

Abstract

The Mozzarella Cheese Export project from the ECUALAC company, located in Mejia canton, Pichincha province, to the United States – New York market, with the purpose of expanding market diversification by publicizing the procedures and processes that are necessary to carry out the export and for that purpose the quality of the product will be improved, increasing the productive capacity and the profitability of the company. In addition, a market study was conducted through surveys and interviews applied to the administrative staff of the company, being a guide to determine the logistic tools, marketing procedures, and the payment method that benefits our project. The proposal that has been implemented in the project demonstrates its importance, determining that the export to New York is financially viable so we have a VAN (Net Present Value) of 56259.56 and TIR (Internal Return Rate) of 16%; Therefore it is recommended to execute this export project as it is considered feasible according to the financial ratios obtained, determining that is has viability and profitability for the company.