Proyecto de exportación de carteras de cuero para damas de la empresa “El Alce” del cantón Guano, provincia de Chimborazo, hacia el mercado de Santiago de Chile-Chile, en el período 2016.

Abstract

The Project of women leather of the “EL ALCE” Limited Company in Guano city, Chimborazo province towards the market of Santiago de Chile, in 2016 goal is to expand the market and generate income sources for the enterprise and the village, and also increase and introduce these products to the international market which meet the the international standards A market study to know the product demand in the target country was first developed through import and export statics data, the local offer for the bags supplying and the customs regulations for the products access and release in Chile. It is necessary to mention that bilateral relations between the two countries are good, this highlights the trade balance which are favorable for both countries. For the women leathers bags exportation to Chile the legal aspects and the papers of the importing and exporting country have been considered, this was necessary to select the best logistics for the exportation. The economics and financial study showed that the Net Present value Value is 132746,99 dollars which demonstrates the feasibility of the exportation, with an Internal Rate of Return of 38%, a Cost-Benefit relation of 9, 10 dollars; these results proved that the exportation is possible since it reflects increment in the enterprise income. Furthermore, these financial indicators emphasize the projects profitability.