Manual logístico de materiales para la exportación de tapices artesanales, del taller artesanal Masaquiza del pueblo Salasaka hacia la cuidad de Sedona, Estados Unidos, en el periodo 2017.

Abstract

The logistic manual of materials for the export of handmade tapestries to the city of Sedona United States, aims to reflect the idea of exporting craft products from the Ecuadorian sierra to international markets, in order that the Workshop obtain real income in relation to work accomplished. It seeks to offer directly to the client differentiated Ecuadorian craftsmanship, created by craftsmen who need a commercial partner that potentiates their activities. The logistics will be carried out under easy export program of Ecuador Post Office, a government program to facilitate the exports of micro, small and medium enterprises, through a simplified, easy and economic system of exports by postal shipments through public operator Correos del Ecuador and with the benefits of the different programs and services of the participating entities. With an economic cost of shipping compared to courier, solving at the same time improving economic income and strengthening craft activities. The segmented market is the State of Arizona in the city of Sedona, being the importer, International Center of Spiritual and Ancestral Wisdom, market of great opportunities to the business since the characteristics that stand out is that it is a consuming society with a great purchasing level of its population seeking differentiated products, which appreciate and value the ancestral heritages differentiated products, which appreciate and value the ancestral heritages differentiated in the various craft expressions. In addition, being this country the fourth largest in the world, it allows to commercialize a varied range of tapestries. The image that the Masaquiza Handicraft Workshop will project to its clients is the respect to the culture and traditions offering exclusive products of quality.