Proyecto de exportación de café arábigo hacía el mercado de Trenton - New Jersey para la Asociación de Productores Agropecuarios del cantón Chaguarpamba “APACCH”, provincia Loja, cantón Chaguarpamba, período 2015-2016.

Abstract

The export project of arabica coffee to the Trenton - New Jersey market for the Association of Agricultural Producers of the Chaguarpamba Canton "AAPCHC" which is located in the province of Loja, Chaguarpamba Canton, it determines the benefits that this research will give to the association in order to enter to this new area. Its main purpose is to make its products known internationally; thus obtaining economic income that would help the development and business growth. A market study was conducted to determine the unsatisfied demand for the product in the Trenton market based on statistical data on imports, exports and production of the country, a situational diagnosis of the association with the purpose of knowing its production capacity and participation in the target market without affecting the production demanded by the domestic market; finally a financial analysis was carried out where the following indicators are detailed: Net Present Value (1 - 2) with a value of $ 39,594.52 and $ 56,151.40 respectively, an internal Rate of Return of 18% and a recovery period of capital for 3 years and 6 months. According to the indicators detailed above, it is possible to conclude and recommend that the present export project of arabica coffee "AAPCHC" is viable for its execution.