Plan de negocios para la Cooperativa de Ahorro y Crédito "CREDIL" Ltda. del cantón salcedo, provincia de Cotopaxi.

Abstract

This research is a business plan for de Cooperative of saving and credit Credil Ltda., Salcedo canton, Cotopaxi province, in order to achieve consolidation of the Institution, in the regional financial system. The business plan starts whit the study of the business market: in addition, it establishes the marketing strategies that are used in the institution, it was made situational analysis of the Cooperative on the basis of its customers portfolio and growth projections. Fort he business plan was designed strategies that promotie the positioning of the entity especially througththe dissemination of its products and services. The results show that the customers lack of information and knowledge abouth the services and benefits offered by the institution; the Entity does not have a structured system of marketing to publicize the products and Institution to potential customers. The bussines plan is structured according to what is proposed in the marketing mix since this provides the conjugation balanced over 4P, price, promotion, product and plaza, which includes everything that requires a company to be promoted. It also implements a plus in the benefits, for which it proposes to implement a space of business advisory that orient the customer on the proper use of credit and basic principles for sustaining a healthy economy.