Proyecto de exportación de ropa interior femenina de la Corporación Impactex Cía. Ltda., desde el cantón Ambato, provincia de Tungurahua, hacia el mercado de Santa Cruz - Bolivia, periodo 2016 – 2017.

Abstract

The present study is related to a Foreign Trade Project for Female Underwear. The objective for this research is to grab the Bolivian market since it has a deficit in the textile industry and its production costs are very high. To demonstrate the feasibility of exporting the goods, it was started with a market study whose axes of analysis are related to the identification of commercial figures at the level of sub-items of products. Likewise, a market demand study was carried out, specifying the research in population segments differentiated by criteria of; income, marital status and age. This information provided as result the most appropriate distribution channels for their corresponding commercialization through observation of national production and international competition. An operational proposal was proposed to design the procedure to follow in Foreign Trade operations: analyzing national and international regulations, logistics mechanisms, insurance and relations with companies and institutions inherent to the work to be developed. Negotiation mechanism were defined to meet the needs of the buyer market, creating a business image to achieve the sales goals for the exporting company. Finally, the financial evaluation was carried out with the purpose of analyzing the viability of the project and its profitability indicator, with which it is recommended to diversify its exportable offer, since it has the resources and competitive advantages that an international market requires.