Proyecto de exportación para la empresa Chocolatera EROLCORP S.A fabricante de cobertura de chocolate, desde Durán-Ecuador a Berlín-Alemania.

Abstract

The objective of this research work is to design an export project for the chocolate company Erolcorp S.A, manufacturer of chocolate cover, from Duran-Ecuador to Berlin-Germany, to determine its viability. An institutional analysis of the company and its production capacity was carried out, in which it has been investigated that sales begin to stagnate, producing surplus products and falling prices due to excess supply in the national market and that potential customers They have become regular customers. Using research instruments such as the survey, aimed at the company's employees and the analysis of supply and demand allowed to know the acceptance of the product in the market, ICOTERMS, means of payment, logistics and transport; the apparent national consumption and the percentage of production was determined, which will be destined to the target market, being this 30% of the total production. It is recommended to implement the current export project as it will improve performance, obtaining a dynamic growth of the profitability of the company as well as the ability to respond to orders from customers, improving the image of Erolcorp SA products in international markets.