Diseño de un modelo de gestión logística para la importación de los productos de la empresa Comercializadora Allauca de la ciudad de Riobamba, provincia de Chimborazo, período 2017.

Abstract

The objective of this research is to design a model of logistic management for the import of the products of the trading Camercializadora Allauca in Riobamba, Chimborazo province, which is an essential tool in the planning of the internal and external operations of the leading companies that use indicators such as management control and benchmarking for continuous improvement and to identify and improve quality and service standards. The methodology used is quantitative-qualitative research, which involves an analysis that supposts and justifies the proposal. The tools used were direct observation in Comercilizadora Allauca, the survey carried out to internal and external customers and the interview to the Company manager. It has been found that there is a delay of the merchandise in the maritime transport of the country of the commercialization. A logistc project for the import of Chilean fruit is proposed, which is composed of an import process by sea, optimizing the time and expenses, implement improvement plans within which the company`s plan has been taken into account, transportation and customer satisfaction, which is integrated with the supply and distribution plan.