Plan de exportación de ayahuasca en fundas de infusión desde la Asociación de Productores de Plantas Medicinales, parroquia Yaruquíes, provincia de Chimborazo para el mercado de, Ámsterdam - Holanda en el periodo 2017.

Abstract

The current plan to export infusion sheaths of Ayahuasca, from the association of Producers of Medicinal Plants of Chimborazo to Amsterdam-Holland. Its purpose is to verify the feasibility of the project. For this, a SWOT analysis of the Association was carried out, which allowed to know its strengths, opportunities, weaknesses and threats. A market study was carried out that helped to know the acceptance of the product in this market, the consumption formula was also handled to know how many units we are going to produce, in this way the future customers are determined, satisfied demand, allowing to know the unsatisfied demand of the export plan. After the economic and financial evaluation, an investment of $ 35,400 was established; The projection of the results to five years shows a net present value of 108,163.73, a discount rate of 18%; On the other hand, the internal rate of return shows a value of 57.88%, which promote the realization of this export plan; The cost-benefit ratio of $ 21 recovering the investment in 1.9 years. Finally, it is stated that the export plan is feasible form an administrative, technical and financial point of view, showing that the economic study is positive for the Association, the indicators define that the period of recovery of the investment is in medium term, allowing an increase of the Association attracting the largest number of future international clients.