Diseño de un plan de negocios para exportar quinua de la Asociación de Producción y Comercialización de Productos Alimenticios Emprendedores Nutriandina “ASOALIENU”, ubicada en el cantón Riobamba, provincia de Chimborazo, hacia el mercado de Seúl -Corea del Sur, período 2016.

Abstract

The design of a business plan de export quinoa from the Association of Production and Marketing of food Products Entrepreneurs Nutriandina “ Asoalienu”,located in the Canton Riobamba Province of Chimborazo, to the Seoul- South Korea market, was carried out through the market study to determine the supply and demand with which it was possible to identify the unmet demand in Seoul, by means of surveys conducted to the business partners is determined that they are willing to sell their product, at the same times that it is strengthened in increasing the production of quinoa in order to be able to dispose of the exportable supply and benefit from the economic remunerations that would generate the same, with the aim of allowing the company can export the product directly to the international market, contributing to the income of foreign exchange to the country, the export plan is intended to be a practical and easy guide to apply, since it contains the techniques, and tools necessary to be able to market the quinoa abroad and achieve the expected profitability, as the economic-financial study demonstrates by calculating the NPV( Net Present Value) that represents in the NPV1 7567192, NPV2 234928, IIR (Internal Rate of Return on Investment), represents 37.24 % which indicates that it is feasible.