Plan de negocios para la Empresa “Creaciones Amiguitos”, de la ciudad de Riobamba

Abstract

The present research project, Business Plan for the company "Creaciones Amiguitos" of the city of Riobamba, the main aims are to provide administrative strategies to this commercial entity. The methodology used is based on the realization of surveys applied to the stakeholders of this institution, as well as the elaboration of the SWOT matrix that allowed to know the current situation of the company. It was determined that the company is managed empirically, in such a way that it does not have an effective marketing that allows it to position itself in the market, the personnel does not have the adequate training to carry out its functions and it depends in its great majority of senior executives, so it is necessary to have tools and techniques that contribute to improve all aspects of the entity. The business plan seeks to strengthen the activities carried out by the parent company and the proposal is based on creating a branch in the city of Ambato, the premise is that it has an unsatisfied demand encouraging in the current market to be able to operate both in its parent company and in a new point of sale. It is necessary to have a persuasive marketing plan, a business organization chart, a manual of functions and the financial aspect in order to start up the commercial enterprise. It is recommended to the company "Creaciones Amiguitos", to execute the proposed business plan in order to carry out its commercial activities, with the endorsement of a document that provides the necessary trust, and can contribute to the economic development of the city, province and the country.