Diseño de un modelo de planificación estratégica para la empresa comercial “Labor Diesel Turbo Parts” de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

This research aims to design a model of strategic planning for the business enterprise labor Diesel Turbo Parts, Riobamba, province of Chimborazo, to increase the efficiency in marketing and increase the revenues and profits of the company in the central region of the country through increased sales allowing the organization to compete with the leading companies in sales of auto parts. Therefore, a situational analysis of the company is done through an external and internal analysis that supports the organization identifying opportunities, threats, strengths and weaknesses, to thereby define strategies for continuous improvement by identifying needs and preferred customers, which may include the following: the development of strategic planning framed at engaging customers with promotions, an adequate management of pre-sales services, staff training, customer feedback reports and analyzing the service offered by the competition, in search of being a competitive company in the market which has its mission and vision well defined. The continuous monitoring of this proposal for improving the organization is recommended so that it gets to meet the objectives and the expected goals and thus Diffuse the satisfactory and fair management to obtain a leading segment in the automotive market.