Proyecto de exportación de cemento de la “empresa Unión Cementera Nacional UCEM – CEM planta Chimborazo” a través de la ruta Manta – Manaos para incrementar la competitividad y mejorar la rentabilidad de la empresa en el año 2015.

Abstract

The present investigation is referred about a cement exportation Project from the Union Cementera Nacional, UCEM-CEM located in Riobamba city to Brasil in order to increase the competitiveness and improve the profitability of this enterprise. A market study was carried out know the local offer for the product provision. It was possible to identify that there was an unsatisfied supply is going to be satisfied by the enterprise in 0.8% as well as the way of presentation for the exportation which will be in tons project. By financial evaluation, the results were analyzed and we got positive indexes. It was determined that the investment was $491,538.26 to be recovered in the payback period in year 3, 7 months and 23 days. From the results, we conclude that the project is feasible because Brasil has certifications of quality and price and its populations has a buying power that means an attractive market. We recommend to apply this project in order to improve the market of this enterprise.