Plan de exportación de productos elaborados con fibra de llama de la Asociacion de Llamingueros ¨Intiñan¨, de la ciudad de Riobamba-provincia de Chimborazo, hacia el mercado de Roma-Italia en el año 2014.

Abstract

The export plan for llama fiber products made by the llama-farmers association INTIÑAN, in the city of Riobamba, Chimborazo province, to the market in Rome-Italy focuses on the search for new product alternatives offered by the association to the aforementioned marked in an efficient and effective manner. In order to carry out this research project, inductive and deductive research methods were applied, and tools utilized included books, photo and the internet. Diverse statistical information was sought from sources such as PROECUADOR and the World Trade Atlas, which showed that Rome-Italy is one of the leading importers of non-pretroleum products, a fact which is reflected by an increase in consumption of artisanal products that directly drives demand for products made from llama fiber. The form of payment for product exportation is via a Letter of Credit, as it is a means of payment that is secure for both the seller and the buyer, with the regulatory entity being the bank and trading on FOB terms (Free on Board), which states that the association delivers the product to the port of embarkation, with reference to the financial study, the NPV (Net Present Value) is 563,737,97 with an IRR (Internal Rate of Return) of 45.70% and PRI (Payback Period) of three years, six months and nine days. Therefore based on what these results demonstrate, the project was deemed to be feasible. The implementation of the project is viable because the evaluation criteria in the Financial Study determined that profitability is greater than that which is offered by the market.