Logística integral para la exportación de romanesco de la empresa Provefrut S.A., del cantón Latacunga, provincia de Cotopaxi, hacia el mercado de Hamburgo – Alemania, período 2015 – 2016.

Abstract

The objective of this project is to establish the current status of the integrated logistics for the export of frozen romanesco from Company “Provefrut SA” to Hamburg-Germany and found major flaws in this process, in order to propose actions to solve these problems. The research was conducted under the qualitative and quantitative approach. The techniques were: direct observation and staff surveys related to the topic; and an interview with Foreign Trade Manager of the company. Trough analysis and interpretation it states that the main problems of Provefrut Logistics System are a constant lack of raw materials for the fulfillment, deficient processes inventories of packing material, and an international physical distribution needs to be controlled, especially in meeting deadlines. All of these failures are due to the growth of the company, but such errors cause it to pay extra expenses and look bad with their customers in meeting orders. As proposed solution to these problems a model management buy material is prepared; and international physical distribution is designed, in which the aspects necessary for the romanesco reaches its destination without problems are mentioned. With the implementation of this proposal it is to improve the company commercial relationship and optimize time and resources. The implementation of the proposal should be done as soon as possible so that it is not affected by the time and obtain the expected results.